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April 20, 2024

 Social Media Optimization (SMO), and Why Is It Important In Digital Marketing?

Social media optimization (SMO) is the use of social media sites to manage and enhance an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potentially damaging news.   Increasing Visibility: SMO helps improve your …

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SEO and Its role in Digital Marketing.

Search Engine Optimization (SEO) is a complex digital marketing strategy that aims to increase the exposure and organic (non-paid) search engine rankings of a website. It entails a set of approaches, tactics, and optimizations aimed at improving a website’s online visibility, making it more accessible to search engines and appealing to consumers looking for relevant information, …

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Artificial Intelligence in Online Marketing

1. Smart Speakers: A New Channel for Digital Marketing The proliferation of smart speakers is one of the significant developments in recent years. According to the Social Report, around 56 million smart speakers were sold to consumers in 2018, and smart speaker makers will sell about 94 million devices in 2019—increasing the installed base to 207.9 million by …

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